Joanna’s initial idea emerged right after she endured terrible whiplash in a car accident 3 years ago. Forced to use neck pillows to support herself throughout the subsequent months and desperate to get back into training, she ended up being inspired to develop a product that would reduce her soreness whilst working out. A carpenter made a prototype from wood based on Joanna’s drawings and the AB-MXR was born.
Having worked with names like Camilla Al Fayed, Dasha Zhukova and Miranda Richardson within the past, Joanna’s experience is indisputable, so why miss out on the opportunity to reap the benefits of it?
In reality, the AB-MXR has been tried, tested and analyzed by leading UK Osteopaths such as Mr H.I.M. Youssef, Physio therapist, Osteopath and Acupuncturist at The Kensington Clinic, who was really complimentary.
“I’ve been given the possibility to take a look at and give my opinion upon the exercise gadget called AB-MXR,” stated Mr Youssef. “In my personal opinion It is a useful workout gadget for people with weak neck muscles or with other sorts of neck problems, if you are working out the stomach muscles and hold the device behind the head, which will offer you support that avoids forcing the neck.”
Recommendations regarding the The Ab Mxr Workout are coming thick and fast, so end your strain and pain today, and make a really advantageous investment, by just getting this cutting edge Ab Workout.
The MXR Abdominal Workout – Release And Critique On United kingdom Paper “The Daily Mail”
The AB-MXR launched into King’s Road Sporting Club on 8th November, 2011. Dust PR come up with a gathering to commemorate the first retail store for the AB-MXR sporting a mix of clients, customers, fitness trainers, gyms as well as mass media there.
The window of the retail outlet was taken over to produce a powerful impact for passers-by through constructing a pyramid of merchandise boxes and hanging AB-MXR Workouts from the ceiling – along with models undertaking routines! That attracted lots of attention and had the people passing by asking questions about the item and wanting to know more.
There were product demos happening in store with models promoting the complete array of workouts you can do using the AB-MXR workout, which created talkability at the event and Joanna, the KRSC staff as well as the Public relations agency were readily available to respond to the guest’s questions.
Joanna gave a speech regarding the progression of the product and the thought processes and inventiveness concerning the concept. Chiropractor Doctor Mikael Porath Petersen also said a few words about the health advantages of the AB-MXR workout, since it was his feedback which created the ideal cervical support for the neck. Soon after everyone was running to the tills!
The actual event was a great success, and the AB-MXR Workouts were flying off the racks all night!
The MXR Ab Work-out is now so well liked, that even the Daily Mail are giving it a good review as unveiled here…
“Flat abs? No sweat… A new piece of equipment promises to make sit-ups simpler, more beneficial and in fact entertaining, thanks to The AB-MXR workout.
Sit-ups pose a problem. It requires only 10 of them before your neck hurts, so we quit before we’re anywhere close to a flat stomach.
Yet a new piece of equipment offers to make ab crunches easier, more efficient and, whisper this, even enjoyable.
Developed by physical fitness fitness instructor Joanna Kabbani, the AB-MXR workout was created to support the neck, so your crunches really focus on your chubby tummy. It’s additionally perfect for recovery. According to Joanna, you simply need to use it for 5 minutes a day.
Cynical, I joined her for a workout. The device is weighted (up to 3kg), with small grips, and it’s molded to cushion your head and neck.
It has been analyzed by chiropractic specialist Dr Mikael Porath Petersen from Optimal Spinal column Clinic, who makes clear: ‘It assists you to do symmetrical workouts effectively and safely.’
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